The lesser of the devils we know

I know I'm 'way late to this particular party. But I just discovered this several months old post on Humanicontrarian (one of my favorite aid blogs):

Race to the Bottom.

He basically says that we all market the same. Yeah, sure, maybe some NGOs or groups of NGOs articulate "standards" or something, but at the end of the day, it's all pretty much same same but different.

Is it?

Tags: aid marketing

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